Thoughts, how-tos and tips from our copywriting team

Happy reading.

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Developing a target audience persona - who are you even talking to anyway?

In writing there’s one make-or-break question you need to answer first: who are you talking to? Here we outline how to narrow things down.

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Don't be a copycat - why fresh content writing is better for SEO

Posting regular, new content like whitepapers and blogs to your website will boost your search rankings and help position you as a thought leader. But are your articles offering something new and fresh for your reader? Or is it copycat content found elsewhere?

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Bringing a brand to life with copywriting tone-of-voice

Everyone has a personality – a unique way of behaving and communicating. It’s how we come to like and relate to people. Successful brands are the same. The more human they feel, the more the audience engages.

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Need a copy or content writer? Here’s what you should be looking for.

Good writing evokes all sorts of emotions. But not all writers can trigger the urge to buy what you’re selling. If you’re looking for a writer to engage your audience, make sure they’re a copywriter. We’ve worked with all types of writers and know what to look for. Here’s our advice.

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How to brief your copywriter

Put the goods in, get the goods out – when you want to get the best from your copywriter, there’s no shortcut to a proper briefing.

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How to stop falling off the content marketing wagon

Unless you’re lucky enough to be focussing only on content marketing, chances are that creating new blogs, articles and other content falls squarely in the "important-but-not-urgent" category.

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Why regular content is key to supercharging your SEO

The regularity of blogging will differ from one business to the next, but one thing's for certain, when it comes to content, it takes quality AND quantity.

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Why writing blogs yourself might be more expensive than you think

DI-why-oh-why? Here we show you how in-house content writing could cost you more each year than simply outsourcing it – hey, you might even get better results.

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WATCH: Affect vs effect – explained (finally)

Are you affected by someone's behaviour? Or is the behaviour effecting a response? So, but like, what's the overall effect of it all? Here Helen breaks down the mystery of the affect vs effect conundrum.

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SEO tip: Why you should write for humans, not computers

Boost SEO rankings and conversions with writing people actually want to read.

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