Thoughts, how-tos and tips from our copywriting team

Happy reading.

Build a content marketing strategy in 9 steps - get the best ROI for your content

Blog Writing

Content Creation

Marketing

Strategy

Instead of throwing blogs at the digital wall, get the most from your content writing with some thinking and planning. Here are our tips on how to build a content marketing strategy that delivers ROI.

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Developing a target audience persona - who are you even talking to anyway?

All

Marketing

Content Creation

In writing there’s one make-or-break question you need to answer first: who are you talking to? Here we outline how to narrow things down.

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Don't be a copycat - why fresh content writing is better for SEO

Content Creation

Search engine optimisation

Posting regular, new content like whitepapers and blogs to your website will boost your search rankings and help position you as a thought leader. But are your articles offering something new and fresh for your reader? Or is it copycat content found elsewhere?

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Bringing a brand to life with copywriting tone-of-voice

Content Creation

Marketing

Everyone has a personality – a unique way of behaving and communicating. It’s how we come to like and relate to people. Successful brands are the same. The more human they feel, the more the audience engages.

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Need a copy or content writer? Here’s what you should be looking for.

Content Creation

Marketing

Good writing evokes all sorts of emotions. But not all writers can trigger the urge to buy what you’re selling. If you’re looking for a writer to engage your audience, make sure they’re a copywriter. We’ve worked with all types of writers and know what to look for. Here’s our advice.

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How to stop falling off the content marketing wagon

All

Content Creation

Unless you’re lucky enough to be focussing only on content marketing, chances are that creating new blogs, articles and other content falls squarely in the ‘important-but-not-urgent’ category.

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Content marketing: it’s cheap and really pulls its weight

Content Creation

Blog Writing

Marketing

Even with a lean marketing budget, content reigns supreme.

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B2B marketing hack – show, don’t tell

Content Creation

All

As a B2B marketer, you need to demonstrate how your tool, service or product is better than your competitors. That’s why so many companies rely on lists of features that can get lost in the sea of sameness. And that’s where case studies and customer stories come in.

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How to write attention grabbing social media posts

Content Creation

All

You only get one chance with a social media post – the WFB team gives expert tips to make sure you grab your readers’ attention.

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Why growth marketing managers are putting more spend into content writing

Content Creation

Marketing

All

Here’s everything you need to know about the role of a growth marketing manager and how content writing is the key their success.

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