Content Creation

It’s not the AI, it’s how you use it

We’ve been AI sceptics, AI critics and AI side-eyers here at WFB – we’ve kind of got a vested interest in keeping good writing around. But we’re also pragmatic at heart, and we’re always looking for tools to help us write better, hit the mark on client briefs, and cut out some of the fiddly, annoying jobs.

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I hate holiday reading lists

Don’t read more, read better. Forget holiday reading lists for copywriters. Improve your writing by reading anything deliberately—from TikTok to billboards. Here's how to make it work.

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The blog is dead. Long live the blog.

Content is king. And it’s dying, a slow, painful death. Next in the line of succession? The Content Apparent. The Dauphin of content. The Content of Wales. You get the metaphor. Let us explain.

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Not artificial, not intelligent, not very good at generating

A practical, slightly snarky guide to using GenAI in your writing process (hint: don’t let it generate anything)

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6 ways to use your marketing budget before EOFY

Want to use the last of your marketing budget to write some new content, update your brand TOV, or train up your team? Here's how WFB can get the ball rolling before the EOFY.

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Make 2025 content set and forget

The only content you should think about this summer is what feel-good Christmas movies to watch. You may already be mentally drafting that out-of-office reply before you turn off the office lights for the year. However, January is just around the corner, and everyone is still on social media – have you planned your 2025 content yet?

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Four SEO tips to get you ranking in 2025

Our SEO copywriting has helped our clients achieve top keyword rankings on Google across Australasia. Read how we do it – from best use of keywords, links and metadata to creating helpful content.

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MYOB’s search ranking success with quality SEO copywriting

Read how we delivered SEO results that saw MYOB’s organic traffic grow 10% month-on-month and sent crucial keywords 'accounting software' soaring to the top spot on Google in Australia.

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Four reasons to book a copywriting course

Our copywriting courses improve writing speed, quality and confidence. They’ll also help make every bit of writing more persuasive and more on-brand.

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Get teams writing on the same page

From strategic thinking and persuasive writing to handy grammar tips, our copywriting courses and seminars help your marketing team write with confidence. Here’s a sneak peek at what you’ll learn.

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Thoughts, how-tos and tips from our copywriting team

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It’s not the AI, it’s how you use it

Web Copy

Guides

I hate holiday reading lists

Helen's Insights