Thoughts, how-tos and tips from our copywriting team

Happy reading.

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AI and the future of marketing – MA Brainy Breakfast Nov 2023

Greetings! (ChatGPT here, trying to be conversational while introducing this blog). Ready yourself for an intellectually stimulating exploration through this thought-provoking event!

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Mastering thought leadership content

Learn strategies to stand out from the crowd and position yourself or your brand as thought leaders. Here's where you can start...

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WFB Customer story – nailed tone, expanded reach for MessageMedia

Tech company MessageMedia started as a simple prototype and an SMS gateway. Today, 65,000+ businesses trust them to connect with their customers – and that’s just the beginning. WFB helped the brand develop engaging content and tap into a new SMS market.

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Is AI the answer? Why we’re not convinced – yet

AI is everywhere right now. It answers your questions when you book a holiday. It’s writing essays for harried uni students. For all you know, it could be writing this blog right now.

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WFB Customer Story - Regular blogging helped Ecrotek dominate the hobby apiarist market

Ecrotek is the largest hobbyist beekeeping supplies company in Australasia, and content is the backbone of its marketing. WFB helped design the content strategy, plan the topics and create blogs to educate its audience and support its search rankings. Marketing manager Rob says they’ve had great success with the articles.

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Google’s ‘helpful content update’ means no more SEO tricks

Google’s new helpful content update prioritises people-first content – here’s what that means and what you need to do now.

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WFB Customer Story - WFB helps MYOB bring its content plan to life

Our long-standing relationship with MYOB began in the enterprise space, where we created guides and thought leadership articles. Word spread about us, and now we write for every marketing team in the business. Here’s why.

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WFB Customer Story - Building trust and growing traffic for Tradify

Software provider Tradify went from one user to 30,000 in just a few years – and its online content wasn’t keeping up. Thanks to WFB, it now has a strong brand voice, a trove of relevant content and some significant gains in organic traffic.

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For F's sake – here's the how-to of attention grabbing copy.

Eye-tracking studies show that people read online in an F shape, skimming quickly to find what they’re looking for. Learn how to take advantage of this behaviour by tweaking your layout and writing compelling headlines and subheads.

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Why SEO experts recommend topic clusters for creating content

The topic cluster model isn’t rocket science. It’s simply a logical way of organising and planning your content by focusing on one key topic at a time. Read why SEO experts are recommending it to get the best results from your content creation.

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