Thoughts, how-tos and tips from our copywriting team

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Four reasons to book a copywriting course

Our copywriting courses improve writing speed, quality and confidence. They’ll also help make every bit of writing more persuasive and more on-brand.

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Get teams writing on the same page

From strategic thinking and persuasive writing to handy grammar tips, our copywriting courses and seminars help your marketing team write with confidence. Here’s a sneak peek at what you’ll learn.

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Is AI the answer? Why we’re not convinced – yet

AI is everywhere. It answers your questions when you book a holiday. It’s writing essays for harried uni students. For all you know, it could be writing this blog right now.

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Google’s ‘helpful content update’ means no more SEO tricks

Google’s new helpful content update prioritises people-first content – here’s what that means and what you need to do now.

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WFB Customer Story - when great copy and great design collide

Award-winning design agency RedSpark Creative know how to turn design briefs into unforgettable brands. When the brief requires engaging, on-brand copy to match, they call on us.

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SEO for SMEs – get your business Google-ready for 2022

Search engine optimisation – the basics

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Content marketing for B2B businesses – time to get personal

Marketing a B2B business? You’ve probably heard that it’s hard. Because typically, business-to-business is more, well, businessy, and maybe just a bit less fun. But we’re here to tell you that’s not quite true. Business people are humans too – here are our tips to connecting with them.

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