Thoughts, how-tos and tips from our copywriting team

Happy reading.

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Get teams writing on the same page

From strategic thinking and persuasive writing to handy grammar tips, our copywriting courses and seminars help your marketing team write with confidence. Here’s a sneak peek at what you’ll learn.

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AI and the future of marketing – The MA Brainy Breakfast Nov 2023

Greetings! (ChatGPT here, trying to be conversational while introducing this blog). Ready yourself for an intellectually stimulating exploration through this thought-provoking event!

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Mastering thought leadership content

Learn strategies to stand out from the crowd and position yourself or your brand as thought leaders. Here's where you can start...

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Quick keys to hyperlink hyper fast

Hyperlinks are handy ways of referencing and cross-referencing – layering up that info so readers can dig in where they need to. It’s also a great way of tidying up ugly links in emails and can give you some nice SEO juice. Here's how to get those hyperlinks in faster!

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Word Hack - highlight and drag

Recently Helen has added a new shuffler to her tool kit – learn about the teeny feature that makes her life a weeny bit better.

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WATCH: Affect vs effect – explained (finally)

Are you affected by someone's behaviour? Or is the behaviour effecting a response? So, but like, what's the overall effect of it all? Here Helen breaks down the mystery of the affect vs effect conundrum.

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