Thoughts, how-tos and tips from our copywriting team

Happy reading.

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Build a content marketing strategy in 9 steps - get the best ROI for your content

Blog Writing

Content Creation

Marketing

Strategy

Instead of throwing blogs at the digital wall, get the most from your content writing with some thinking and planning. Here are our tips on how to build a content marketing strategy that delivers ROI.

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Developing a target audience persona - who are you even talking to anyway?

All

Marketing

Content Creation

In writing there’s one make-or-break question you need to answer first: who are you talking to? Here we outline how to narrow things down.

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Don't be a copycat - why fresh content writing is better for SEO

Content Creation

Search engine optimisation

Posting regular, new content like whitepapers and blogs to your website will boost your search rankings and help position you as a thought leader. But are your articles offering something new and fresh for your reader? Or is it copycat content found elsewhere?

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Bringing a brand to life with copywriting tone-of-voice

Content Creation

Marketing

Everyone has a personality – a unique way of behaving and communicating. It’s how we come to like and relate to people. Successful brands are the same. The more human they feel, the more the audience engages.

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Need a copy or content writer? Here’s what you should be looking for.

Content Creation

Marketing

Good writing evokes all sorts of emotions. But not all writers can trigger the urge to buy what you’re selling. If you’re looking for a writer to engage your audience, make sure they’re a copywriter. We’ve worked with all types of writers and know what to look for. Here’s our advice.

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How to brief your copywriter

All

Marketing

Put the goods in, get the goods out – when you want to get the best from your copywriter, there’s no shortcut to a proper briefing.

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How to stop falling off the content marketing wagon

All

Content Creation

Unless you’re lucky enough to be focussing only on content marketing, chances are that creating new blogs, articles and other content falls squarely in the ‘important-but-not-urgent’ category.

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Why regular content is key to supercharging your SEO

All

Search engine optimisation

The regularity of blogging will differ from one business to the next, but one thing's for certain, when it comes to content, it takes quality AND quantity.

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Why writing blogs yourself might be more expensive than you think

Blog Writing

All

DI-why-oh-why? Here we show you how in-house content writing could cost you more each year than simply outsourcing it – hey, you might even get better results.

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WATCH: Affect vs effect – explained (finally)

Helen's Insights

Are you affected by someone's behaviour? Or is the behaviour effecting a response? So, but like, what's the overall effect of it all? Here Helen breaks down the mystery of the affect vs effect conundrum.

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