Thoughts, how-tos and tips from our copywriting team

Happy reading.

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SEO tip: Why you should write for humans, not computers

All

Search engine optimisation

Boost SEO rankings and conversions with writing people actually want to read

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Content marketing: it’s cheap and really pulls its weight

Content Creation

Blog Writing

Marketing

Even with a lean marketing budget, content reigns supreme.

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Persuasive writing – talk about them, not you.

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Helen's Insights

That's true in dating, making new friends and especially when you're selling a product, a service or an idea.

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Start writing – a tip on how to actually do it

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Helen's Insights

Starting a document is hard, AND writing an intro is hard. So don't try and do both at once.

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Avoiding cliche and what to do instead

Helen's Insights

All

Why you should avoid cliché like the plague.

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B2B marketing hack – show, don’t tell

Content Creation

All

As a B2B marketer, you need to demonstrate how your tool, service or product is better than your competitors. That’s why so many companies rely on lists of features that can get lost in the sea of sameness. And that’s where case studies and customer stories come in.

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How to write attention grabbing social media posts

Content Creation

All

You only get one chance with a social media post – the WFB team gives expert tips to make sure you grab your readers’ attention.

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Why growth marketing managers are putting more spend into content writing

Content Creation

Marketing

All

Here’s everything you need to know about the role of a growth marketing manager and how content writing is the key their success.

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Copywriting vs content writing – the big (and not-so-big) differences

Blog Writing

Content Creation

All

If you’re looking to grow your business (and, let’s be honest, who isn’t?), perfecting your content is a crucial piece of the puzzle. And that’s going to take a whole lot of writing. But do you need copywriting or content writing? And is there even a difference? In short, yes. And no. Let me explain.

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How to write an award entry that wins

Content Creation

All

We’ve written awards entries for the Westpac Business, Xero, EFFIES, TVNZ Marketing, IAB and Liveable City Awards among others, so we know a thing or two about what works. We got the team around the table to pull together some of our best tips.

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