Put the goods in, get the goods out – when you want to get the best from your copywriter, there’s no shortcut to a proper briefing.
Unless you’re lucky enough to be focussing only on content marketing, chances are that creating new blogs, articles and other content falls squarely in the ‘important-but-not-urgent’ category.
The regularity of blogging will differ from one business to the next, but one thing's for certain, when it comes to content, it takes quality AND quantity.
DI-why-oh-why? Here we show you how in-house content writing could cost you more each year than simply outsourcing it – hey, you might even get better results.
Are you affected by someone's behaviour? Or is the behaviour effecting a response? So, but like, what's the overall effect of it all? Here Helen breaks down the mystery of the affect vs effect conundrum.
Boost SEO rankings and conversions with writing people actually want to read.
Even with a lean marketing budget, content reigns supreme.
That's true in dating, making new friends and especially when you're selling a product, a service or an idea.
Starting a document is hard, AND writing an intro is hard. So don't try and do both at once.
Why you should avoid cliché like the plague.