Instead of throwing blogs at the digital wall, get the most from your content writing with some thinking and planning. Here are our tips on how to build a content marketing strategy that delivers ROI.
Posting regular, new content like whitepapers and blogs to your website will boost your search rankings and help position you as a thought leader. But are your articles offering something new and fresh for your reader? Or is it copycat content found elsewhere?
Everyone has a personality – a unique way of behaving and communicating. It’s how we come to like and relate to people. Successful brands are the same. The more human they feel, the more the audience engages.
Good writing evokes all sorts of emotions. But not all writers can trigger the urge to buy what you’re selling. If you’re looking for a writer to engage your audience, make sure they’re a copywriter. We’ve worked with all types of writers and know what to look for. Here’s our advice.