Thoughts, how-tos and tips from our copywriting team

Happy reading.

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How to brief your copywriter

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Marketing

Put the goods in, get the goods out – when you want to get the best from your copywriter, there’s no shortcut to a proper briefing.

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How to stop falling off the content marketing wagon

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Content Creation

Unless you’re lucky enough to be focussing only on content marketing, chances are that creating new blogs, articles and other content falls squarely in the ‘important-but-not-urgent’ category.

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Why regular content is key to supercharging your SEO

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Search engine optimisation

The regularity of blogging will differ from one business to the next, but one thing's for certain, when it comes to content, it takes quality AND quantity.

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Why writing blogs yourself might be more expensive than you think

Blog Writing

All

DI-why-oh-why? Here we show you how in-house content writing could cost you more each year than simply outsourcing it – hey, you might even get better results.

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WATCH: Affect vs effect – explained (finally)

Helen's Insights

Are you affected by someone's behaviour? Or is the behaviour effecting a response? So, but like, what's the overall effect of it all? Here Helen breaks down the mystery of the affect vs effect conundrum.

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SEO tip: Why you should write for humans, not computers

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Search engine optimisation

Boost SEO rankings and conversions with writing people actually want to read.

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Content marketing: it’s cheap and really pulls its weight

Content Creation

Blog Writing

Marketing

Even with a lean marketing budget, content reigns supreme.

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Persuasive writing – talk about them, not you.

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Helen's Insights

That's true in dating, making new friends and especially when you're selling a product, a service or an idea.

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Start writing – a tip on how to actually do it

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Helen's Insights

Starting a document is hard, AND writing an intro is hard. So don't try and do both at once.

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Avoiding cliche and what to do instead

Helen's Insights

All

Why you should avoid cliché like the plague.

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