Thoughts, how-tos and tips from our copywriting team

Happy reading.

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SEO for SMEs – get your business Google-ready for 2022

Web Copy

Content Creation

Search engine optimisation

Search engine optimisation – the basics

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Persuasion – the copywriter's secret

Helen's Insights

All

You need people to do things. Here's how to convince them.

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Guide: plan your way to writingsuccess

Guides

Good writing starts with good planning. Here's how we approach it.

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4 tips for writing content that ranks in Google

Content Creation

Marketing

Strategy

All

How can you swing the ranking odds in your favour without compromising your all-important human audience? We’re big fans of using a solid process to streamline your writing. It’ll help you develop an idea, organise your thoughts and decide what’s critical to include and which ideas you can ditch.

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10 Tips for writing a readable blog post

Strategy

Content Creation

All

You only get one chance to hook your fingers into a reader’s eye sockets and hold on. And do you know what doesn’t do that? Complicated, boring, confusing writing. So how do you write something simple, interesting and straightforward? Glad you asked.

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Copywriting course – upskill your staff and grow your business

Content Creation

Blog Writing

Marketing

All

Copywriting is the art of selling through words. It’s persuading someone to take action – to inform, advise and ultimately to influence. So, there’s a bit more to it than first meets the eye. Here are the top five benefits we see people getting from copywriting course.

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Content marketing for B2B businesses – time to get personal

Content Creation

Web Copy

All

Marketing a B2B business? You’ve probably heard that it’s hard. Because typically, business-to-business is more, well, businessy, and maybe just a bit less fun. But we’re here to tell you that’s not quite true. Business people are humans too – here are our tips to connecting with them.

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Make your content stand out from the crowd

Strategy

All

Our tips and tricks for writing original articles It’s a hard thing to come by these days – original content that actually stands out. But it’s oh so important. The stats don’t lie –nearly a third of companies with a content strategy get 27.1% higher win rates than those without one.

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How Content Marketing is Changing the Game

Blog Writing

Marketing

All

We look at the past, present and the future stats stacking up, to show how content marketing is changing the game – don’t get left behind.

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