Thoughts, how-tos and tips from our copywriting team

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6 ways to use your marketing budget before EOFY

Want to use the last of your marketing budget to write some new content, update your brand TOV, or train up your team? Here's how WFB can get the ball rolling before the EOFY.

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Make 2025 content set and forget

The only content you should think about this summer is what feel-good Christmas movies to watch. You may already be mentally drafting that out-of-office reply before you turn off the office lights for the year. However, January is just around the corner, and everyone is still on social media – have you planned your 2025 content yet?

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The best corporate gifting guide

After 16 years of writing our clients' Christmas gift guides and messages, we know what you can get to impress yours. So you have one less thing to think about this silly season: we've compiled a handy list of gift ideas, from edible and local to festive and seasonal.

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Four SEO tips to get you ranking in 2025

Our SEO copywriting has helped our clients achieve top keyword rankings on Google across Australasia. Read how we do it – from best use of keywords, links and metadata to creating helpful content.

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MYOB’s search ranking success with quality SEO copywriting

Read how we delivered SEO results that saw MYOB’s organic traffic grow 10% month-on-month and sent crucial keywords 'accounting software' soaring to the top spot on Google in Australia.

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Four reasons to book a copywriting course

Our copywriting courses improve writing speed, quality and confidence. They’ll also help make every bit of writing more persuasive and more on-brand.

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Get teams writing on the same page

From strategic thinking and persuasive writing to handy grammar tips, our copywriting courses and seminars help your marketing team write with confidence. Here’s a sneak peek at what you’ll learn.

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AI and the future of marketing – The MA Brainy Breakfast Nov 2023

Greetings! (ChatGPT here, trying to be conversational while introducing this blog). Ready yourself for an intellectually stimulating exploration through this thought-provoking event!

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How three different companies claimed their thought-leadership positions

Here’s how we helped three wildly different brands position themselves as thought leaders.

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WFB Customer Story - Building Datamine’s Founder Brand

A well-crafted founder brand is a valuable marketing asset. Read how WFB helps Datamine’s Paul O’Connor turn his story into content that connects.

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Mastering thought leadership content

Learn strategies to stand out from the crowd and position yourself or your brand as thought leaders. Here's where you can start...

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WFB Customer story – nailed tone, expanded reach for MessageMedia

Tech company MessageMedia started as a simple prototype and an SMS gateway. Today, 65,000+ businesses trust them to connect with their customers – and that’s just the beginning. WFB helped the brand develop engaging content and tap into a new SMS market.

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Is AI the answer? Why we’re not convinced – yet

AI is everywhere. It answers your questions when you book a holiday. It’s writing essays for harried uni students. For all you know, it could be writing this blog right now.

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WFB Customer Story - Regular blogging helped Ecrotek dominate the hobby apiarist market

Ecrotek is the largest hobbyist beekeeping supplies company in Australasia, and content is the backbone of its marketing. WFB helped design the content strategy, plan the topics and create blogs to educate its audience and support its search rankings. Marketing manager Rob says they’ve had great success with the articles.

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Google’s ‘helpful content update’ means no more SEO tricks

Google’s new helpful content update prioritises people-first content – here’s what that means and what you need to do now.

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WFB Customer Story - How regular, high-quality thought leadership articles helped A2X go for SEO gold

Homegrown software company A2X needed regular blogging and thought leadership articles to boost its online presence. It tried a few freelancers but couldn’t get the results it was looking for – until WFB. A2X saw 120% organic keyword ranking growth in just 12 months. Here’s how.

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WFB Customer Story - WFB helps MYOB bring its content plan to life

Our long-standing relationship with MYOB began in the enterprise space, where we created guides and thought leadership articles. Word spread about us, and now we write for every marketing team in the business. Here’s why.

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WFB Customer Story - Building trust and growing traffic for Tradify

Software provider Tradify went from one user to 30,000 in just a few years – and its online content wasn’t keeping up. Thanks to WFB, it now has a strong brand voice, a trove of relevant content and some significant gains in organic traffic.

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For F's sake – here's the how-to of attention grabbing copy.

Eye-tracking studies show that people read online in an F shape, skimming quickly to find what they’re looking for. Learn how to take advantage of this behaviour by tweaking your layout and writing compelling headlines and subheads.

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Quick keys to hyperlink hyper fast

Hyperlinks are handy ways of referencing and cross-referencing – layering up that info so readers can dig in where they need to. It’s also a great way of tidying up ugly links in emails and can give you some nice SEO juice. Here's how to get those hyperlinks in faster!

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Why SEO experts recommend topic clusters for creating content

The topic cluster model isn’t rocket science. It’s simply a logical way of organising and planning your content by focusing on one key topic at a time. Read why SEO experts are recommending it to get the best results from your content creation.

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WFB Customer Story - Shaping the future of local communities

When it comes to any elected government official, whether it be a mayor or local board member, we all want people who are advocates for their communities. It’s local election time, and this year, Words for Breakfast (WFB) worked with one district council to produce their pre-election report.

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WFB Customer Story - when great copy and great design collide

Award-winning design agency RedSpark Creative know how to turn design briefs into unforgettable brands. When the brief requires engaging, on-brand copy to match, they call on us.

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Word Hack - highlight and drag

Recently Helen has added a new shuffler to her tool kit – learn about the teeny feature that makes her life a weeny bit better.

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Build a content marketing strategy in 9 steps - get the best ROI for your content

Instead of throwing blogs at the digital wall, get the most from your content writing with some thinking and planning. Here are our tips on how to build a content marketing strategy that delivers ROI.

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Developing a target audience persona - who are you even talking to anyway?

In writing there’s one make-or-break question you need to answer first: who are you talking to? Here we outline how to narrow things down.

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Don't be a copycat - why fresh content writing is better for SEO

Posting regular, new content like whitepapers and blogs to your website will boost your search rankings and help position you as a thought leader. But are your articles offering something new and fresh for your reader? Or is it copycat content found elsewhere?

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Bringing a brand to life with copywriting tone-of-voice

Everyone has a personality – a unique way of behaving and communicating. It’s how we come to like and relate to people. Successful brands are the same. The more human they feel, the more the audience engages.

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Need a copy or content writer? Here’s what you should be looking for.

Good writing evokes all sorts of emotions. But not all writers can trigger the urge to buy what you’re selling. If you’re looking for a writer to engage your audience, make sure they’re a copywriter. We’ve worked with all types of writers and know what to look for. Here’s our advice.

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How to brief your copywriter

Put the goods in, get the goods out – when you want to get the best from your copywriter, there’s no shortcut to a proper briefing.

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How to stop falling off the content marketing wagon

Unless you’re lucky enough to be focussing only on content marketing, chances are that creating new blogs, articles and other content falls squarely in the "important-but-not-urgent" category.

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Why regular content is key to supercharging your SEO

The regularity of blogging will differ from one business to the next, but one thing's for certain, when it comes to content, it takes quality AND quantity.

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Why writing blogs yourself might be more expensive than you think

DI-why-oh-why? Here we show you how in-house content writing could cost you more each year than simply outsourcing it – hey, you might even get better results.

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WATCH: Affect vs effect – explained (finally)

Are you affected by someone's behaviour? Or is the behaviour effecting a response? So, but like, what's the overall effect of it all? Here Helen breaks down the mystery of the affect vs effect conundrum.

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SEO tip: Why you should write for humans, not computers

Boost SEO rankings and conversions with writing people actually want to read.

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Content marketing: it’s cheap and really pulls its weight

Even with a lean marketing budget, content reigns supreme.

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Persuasive writing – talk about them, not you.

That's true in dating, making new friends and especially when you're selling a product, a service or an idea.

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Start writing – a tip on how to actually do it

Starting a document is hard, AND writing an intro is hard. So don't try and do both at once.

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Avoiding cliche and what to do instead

Why you should avoid cliché like the plague.

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B2B marketing hack – show, don’t tell

As a B2B marketer, you need to demonstrate how your tool, service or product is better than your competitors. That’s why so many companies rely on lists of features that can get lost in the sea of sameness. And that’s where case studies and customer stories come in.

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How to write attention grabbing social media posts

You only get one chance with a social media post – the WFB team gives expert tips to make sure you grab your readers’ attention.

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Why growth marketing managers are putting more spend into content writing

Here’s everything you need to know about the role of a growth marketing manager and how content writing is the key their success.

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Copywriting vs content writing – the big (and not-so-big) differences

If you’re looking to grow your business (and, let’s be honest, who isn’t?), perfecting your content is a crucial piece of the puzzle. And that’s going to take a whole lot of writing. But do you need copywriting or content writing? And is there even a difference? In short, yes. And no. Let me explain.

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How to write an award entry that wins

We’ve written awards entries for the Westpac Business, Xero, EFFIES, TVNZ Marketing, IAB and Liveable City Awards among others, so we know a thing or two about what works. We got the team around the table to pull together some of our best tips.

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SEO for SMEs – get your business Google-ready for 2022

Search engine optimisation – the basics

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Persuasion – the copywriter's secret

You need people to do things. Here's how to convince them.

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Guide: plan your way to writing success

Good writing starts with good planning. Here's how we approach it.

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4 tips for writing content that ranks in Google

How can you swing the ranking odds ever in your favour without compromising your all-important human audience? We’re big fans of using a solid process to streamline your writing. It’ll help you develop an idea, organise your thoughts and decide what’s critical to include and which ideas you can ditch.

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10 tips for writing a readable blog post

You only get one chance to hook your fingers into a reader’s eye sockets and hold on. And do you know what doesn’t do that? Complicated, boring, confusing writing. So how do you write something simple, interesting and straightforward? Glad you asked.

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Copywriting course – upskill your staff and grow your business

Copywriting is the art of selling through words. It’s persuading someone to take action – to inform, advise and ultimately to influence. So, there’s a bit more to it than first meets the eye. Here are the top five benefits we see people getting from copywriting course.

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Content marketing for B2B businesses – time to get personal

Marketing a B2B business? You’ve probably heard that it’s hard. Because typically, business-to-business is more, well, businessy, and maybe just a bit less fun. But we’re here to tell you that’s not quite true. Business people are humans too – here are our tips to connecting with them.

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Make your content stand out from the crowd

It’s a hard thing to come by these days – original content that actually stands out. But it’s oh so important. The stats don’t lie –nearly a third of companies with a content strategy get 27.1% higher win rates than those without one.

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How content marketing is changing the game

We look at the past, present and the future stats stacking up, to show how content marketing is changing the game – don’t get left behind.

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