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Marketers in the AI age: get out your big girl pants

AI has made “good enough” marketing fast and cheap. To stand out, marketers need to create content that is distinctive, emotionally engaging, and strategically sharp. This article explains how to do that with practical ways to improve your content, your briefs, and your creative output. But brace yourself, doing that means you'll need to get out your big girl pants and take some creative risks.

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The blog is dead. Long live the blog.

Content is king. And it’s dying, a slow, painful death. Next in the line of succession? The Content Apparent. The Dauphin of content. The Content of Wales. You get the metaphor. Let us explain.

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Four reasons to book a copywriting course

Our copywriting courses improve writing speed, quality and confidence. They’ll also help make every bit of writing more persuasive and more on-brand.

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Get teams writing on the same page

From strategic thinking and persuasive writing to handy grammar tips, our copywriting courses and seminars help your marketing team write with confidence. Here’s a sneak peek at what you’ll learn.

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Quick keys to hyperlink hyper fast

Hyperlinks are handy ways of referencing and cross-referencing – layering up that info so readers can dig in where they need to. It’s also a great way of tidying up ugly links in emails and can give you some nice SEO juice. Here's how to get those hyperlinks in faster!

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Developing a target audience persona - who are you even talking to anyway?

In writing there’s one make-or-break question you need to answer first: who are you talking to? Here we outline how to narrow things down.

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How to brief your copywriter

Put the goods in, get the goods out – when you want to get the best from your copywriter, there’s no shortcut to a proper briefing.

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How to stop falling off the content marketing wagon

Unless you’re lucky enough to be focussing only on content marketing, chances are that creating new blogs, articles and other content falls squarely in the "important-but-not-urgent" category.

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Why regular content is key to supercharging your SEO

The regularity of blogging will differ from one business to the next, but one thing's for certain, when it comes to content, it takes quality AND quantity.

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Why writing blogs yourself might be more expensive than you think

DI-why-oh-why? Here we show you how in-house content writing could cost you more each year than simply outsourcing it – hey, you might even get better results.

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Thoughts, how-tos and tips from our copywriting team

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Marketers in the AI age: get out your big girl pants

Helen's Insights

Content Creation

Marketing

The blog is dead. Long live the blog.

Search engine optimisation

Marketing

Content Creation

All

Four reasons to book a copywriting course

All

Blog Writing

Content Creation

Marketing

Strategy

Get teams writing on the same page

All

Blog Writing

Case Studies

Content Creation

Guides

Quick keys to hyperlink hyper fast

All

Helen's Insights

Developing a target audience persona - who are you even talking to anyway?

All

Marketing

Content Creation

How to brief your copywriter

All

Marketing

How to stop falling off the content marketing wagon

All

Content Creation

Why regular content is key to supercharging your SEO

All

Search engine optimisation

Why writing blogs yourself might be more expensive than you think

Blog Writing

All

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