Here’s what we’ve
been writing.

As a team, we can write about pretty much anything, from case studies for multinational conglomerates to blogs on mosquito traps and beekeeping. If you’re looking for a range of expertise, you’ve found it.

Award Entry

Blog Posts

Content Planning and Packages

Guides, Whitepapers and Ebooks

Technology

Parallo takes care of platforms so SaaS companies can focus on growth. We’ve created lead magnets and regular blogs to help Parallo connect with its targets.

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Case Studies

Web Copy

Manufacturing

Fisher & Paykel's new site has been years in the making. We were asked to roll its sophisticated tone of voice across the inspiration section of the site. It certainly makes us want a Fisher & Paykel kitchen.

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Internal and Customer Comms

Government

Courses and Coaching

Fire and Emergency New Zealand's comms team turn to Words for Breakfast when they need longer documents and reports subedited and proofread.

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Ad Copy

Blog Posts

Property and Construction

Health and Beauty

Metlifecare's lifestyle villages each have their own charm, style and community all across New Zealand. We helped the company bring that character to life with a range of radio ad-lib scripts, web copy, ads and brochures.

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Retail

Health and Beauty

Social Media Posts

Ad Copy

To break into overseas markets, Living Nature’s brand was being clarified and rejuvenated – and we took care of the copy.

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Blog Posts

Health and Beauty

Retail

Content Planning and Packages

Web Copy

Our long-running lifestyle blog series for J&S Vision explores all things eye health, wellness, career and fitness. We helped design the content strategy and plan the topics.

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Blog Posts

Retail

Hot Spring Spa is the leader in its industry. It has the best tech, the best quality and the best brand. It also has the best blogs.

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Blog Posts

Content Planning and Packages

Guides, Whitepapers and Ebooks

As with most media outlets, advertising and sponsored content is where GrownUps makes most of its revenue. By delivering high-quality content with minimum fuss, we added the ‘missing piece’ in its sales offering.

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Internal and Customer Comms

Web Copy

The business behind the biscuits, Griffins Food Company is the parent brand for some of our best-loved snacks, chips and bikkies. You could say that crafting the copy for its corporate site was a bit of a treat. Recently our copy for their chocolate story went gangbusters on social and we also drafted an internal document that shared the results of their sales.

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Case Studies

Web Copy

Technology

Goody Card is more than just loyalty software for retailers. It's evolved into a super-effective, all-in-one marketing platform. We know all this because we get to speak to its happy customers and hear all about their success. GM Rory said about our team, "I'd rather not use anyone else." Goody.

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Award Entry

Travel and Entertainment

Flight Centre was a big winner at the NZ Marketing awards for their incredible use of data, and maybe, just maybe, because of the excellent writing in the awards entry.

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Blog Posts

Web Copy

Technology

Content Planning and Packages

Tech start-up First AML helps organisations save time on their AML and KYC compliance. It's a complex, niche field and First AML works with mulitple target groups, from finance companies to single real estate agents. Our web copy and monthly blogs inform and engage these audiences – we helped design the content strategy and planned blog topics.

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Blog Posts

Social Media Posts

Retail

Health and Beauty

A New Zealand success story, Ethique sells waste-free beauty products around the world. We were part of the content creation team that kept its lively audience engaged with social posts, blogs, web copy and on-pack copy in the brand's sweet-but-sciency tone.

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Blog Posts

Content Planning and Packages

Retail

Ecrotek is the largest hobbyist beekeeping supplies company in Australasia, and content is the backbone of its marketing. We helped design the content strategy, plan the topics and create blogs to educate its audience and support its search rankings. Marketing manager Rob says they've "had great success with their articles."

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Blog Posts

Content Planning and Packages

Technology

Safety specialist SaaS company Ecoportal is at the top of its game in New Zealand and needed content to match. We created monthly in-depth articles, pulling insight and expertise from within the Ecorportal team and the wider safety community. We helped design the content strategy and planned the topics.

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Retail

Blog Posts

Content Planning and Packages

A high-end babywear company and retail store, Dimples is one of the few companies left that still make clothes in New Zealand. Ongoing blogs helped Dimples connect with discerning customers and promote its wide range of baby products. We helped design the content strategy, planned the topics and bought too many things for friends' baby showers.

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Blog Posts

Web Copy

Content Planning and Packages

Retail

Daisy knows brides come in all shapes, sizes and styles – and all deserve to be celebrated. Its blogs reflected that position with topics that supported brides of all kinds, and rejected harmful expectations. We helped design the content strategy, planned the topics and also tried on a few dresses.

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Blog Posts

Travel and Entertainment

Business travellers need a different level of service. And that's what Corporate Traveller offers, as part of the Flight Centre Group. We created blogs to ensure the brand was the first thing people found in a Google search.

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Ad Copy

Web Copy

Services and Advisory

In a world dominated by Uber, the only way to fight back is through brand. Working with agency Unfold, we gave Corporate Cab's radio ads and web copy that open-your-door-to-leather-seats feel.

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Ad Copy

Health and Beauty

Science-backed alternative medicine, Clinicians, needed to reach new audiences for its established and new-to-market products. Our job? Create print ads that demonstrated the efficacy of the products, while navigating the tricky regulations around alternative medicine.

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Blog Posts

Content Planning and Packages

Guides, Whitepapers and Ebooks

Technology

With BOMA, accountants and bookeepers can access and send great content to clients through email and social. We helped populate its content library, and now write blogs to bring more people onto the platform. Bada-bing, bada BOMA!

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Finance

Social Media Posts

Tone of Voice Workshop

Audience and Brand Persona

As Australasia’s largest non-bank lender, Bluestone works with customers right across APAC. Its business is complex, to say the least, but it needed to ensure that customers knew what was going on at every stage. We brought together leaders from across the business in a workshop to establish the Bluestone tone of voice. Formalised into a detailed guide, this tone was then rolled out across hundreds of templated customer communications.

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Services and Advisory

Ad Copy

Blog Posts

To be established as a thoughtleader in the KiwiSaver space, AMP asked us to create a series of video scripts to simplify some of the more complex parts of the system. We know a lot about KiwiSaver now.

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Email and Newsletter

Audience and Brand Persona

Services and Advisory

Making insurance writing interesting and also compliant – it's a skill. We've been writing in this space for a while, so were the perfect fit when AIA was looking for a partner to get its email content into shape.

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Email and Newsletter

Retail

AF Drinks is breaking some moulds – a non-alcoholic gin and tonic drink with an odd-ball tone of voice to match. The centre of a movement towards putting the cool into sobriety, AF Drinks turned to WFB for the long-form magazine style content it needed to connect with its urban audience. Helen even has a byline on its site - so famous.

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Email and Newsletter

Services and Advisory

AA had an opportunity. Its automobile association brand was well-known and well-liked. A series of emails would work to educate new members about value already on offer to them, while cross-selling the other arms of the business - SmartFuel, car finance and insurance. We helped plan the email series

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Case Studies

Technology

Blog Posts

Guides, Whitepapers and Ebooks

When homegrown software company A2X needed regular blogging and thought leadership articles to boost its online presence, it tried a few freelancers. But it wasn’t until it started working with Words for Breakfast that it saw the results it was looking for – 120% organic keyword ranking growth in 12 months. Yeow.

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Blog Posts

Technology

Our long-standing relationship with MYOB began in the enterprise space, where we created guides and thought leadership articles. Word spread about us, and now we write for every marketing team in the business. One of our MYOB clients says our content is "giving us such great results."

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