Thoughts, how-tos and tips from our copywriting team

Happy reading.

FILTER

Four SEO tips to get you ranking in 2025

Our SEO copywriting has helped our clients achieve top keyword rankings on Google across Australasia. Read how we do it – from best use of keywords, links and metadata to creating helpful content.

Read More
Download

MYOB’s search ranking success with quality SEO copywriting

Read how we delivered SEO results that saw MYOB’s organic traffic grow 10% month-on-month and sent crucial keywords 'accounting software' soaring to the top spot on Google in Australia.

Read More
Download

Get teams writing on the same page

From strategic thinking and persuasive writing to handy grammar tips, our copywriting courses and seminars help your marketing team write with confidence. Here’s a sneak peek at what you’ll learn.

Read More
Download

Is AI the answer? Why we’re not convinced – yet

AI is everywhere. It answers your questions when you book a holiday. It’s writing essays for harried uni students. For all you know, it could be writing this blog right now.

Read More
Download

WFB Customer Story - Regular blogging helped Ecrotek dominate the hobby apiarist market

Ecrotek is the largest hobbyist beekeeping supplies company in Australasia, and content is the backbone of its marketing. WFB helped design the content strategy, plan the topics and create blogs to educate its audience and support its search rankings. Marketing manager Rob says they’ve had great success with the articles.

Read More
Download

Google’s ‘helpful content update’ means no more SEO tricks

Google’s new helpful content update prioritises people-first content – here’s what that means and what you need to do now.

Read More
Download

WFB Customer Story - How regular, high-quality thought leadership articles helped A2X go for SEO gold

Homegrown software company A2X needed regular blogging and thought leadership articles to boost its online presence. It tried a few freelancers but couldn’t get the results it was looking for – until WFB. A2X saw 120% organic keyword ranking growth in just 12 months. Here’s how.

Read More
Download

WFB Customer Story - Building trust and growing traffic for Tradify

Software provider Tradify went from one user to 30,000 in just a few years – and its online content wasn’t keeping up. Thanks to WFB, it now has a strong brand voice, a trove of relevant content and some significant gains in organic traffic.

Read More
Download

Why SEO experts recommend topic clusters for creating content

The topic cluster model isn’t rocket science. It’s simply a logical way of organising and planning your content by focusing on one key topic at a time. Read why SEO experts are recommending it to get the best results from your content creation.

Read More
Download

Don't be a copycat - why fresh content writing is better for SEO

Posting regular, new content like whitepapers and blogs to your website will boost your search rankings and help position you as a thought leader. But are your articles offering something new and fresh for your reader? Or is it copycat content found elsewhere?

Read More
Download