Persuasion – the copywriter's secret

You need people to do things. Here's how to convince them.

Persuasion – it's all in the technique

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Let’s be real. Copywriting is about getting people to do what you want. Honestly, a lot of the time, it's just about asking. That's the thinking behind a call to action. What makes a good one? Well, it'll be clear about what action you want the reader to take, remind them why they should (and make it easy to do so) and include some urgent language.

Helen Steemson

The lead copywriter and creative director at Words for Breakfast. She spends much of her time working with the copy writing team across a variety of projects.