Software provider Tradify went from one user to 30,000 in just a few years – and its online content wasn’t keeping up. Thanks to WFB, it now has a strong brand voice, a trove of relevant content and some significant gains in organic traffic.
Eye-tracking studies show that people read online in an F shape, skimming quickly to find what they’re looking for. Learn how to take advantage of this behaviour by tweaking your layout and writing compelling headlines and subheads.
Hyperlinks are handy ways of referencing and cross-referencing – layering up that info so readers can dig in where they need to. It’s also a great way of tidying up ugly links in emails and can give you some nice SEO juice. Here's how to get those hyperlinks in faster!
The topic cluster model isn’t rocket science. It’s simply a logical way of organising and planning your content by focusing on one key topic at a time. Read why SEO experts are recommending it to get the best results from your content creation.
When it comes to any elected government official, whether it be a mayor or local board member, we all want people who are advocates for their communities. It’s local election time, and this year, Words for Breakfast (WFB) worked with one district council to produce their pre-election report.
Award-winning design agency RedSpark Creative know how to turn design briefs into unforgettable brands. When the brief requires engaging, on-brand copy to match, they call on us.
Instead of throwing blogs at the digital wall, get the most from your content writing with some thinking and planning. Here are our tips on how to build a content marketing strategy that delivers ROI.
Posting regular, new content like whitepapers and blogs to your website will boost your search rankings and help position you as a thought leader. But are your articles offering something new and fresh for your reader? Or is it copycat content found elsewhere?