Thoughts, how-tos and tips from our copywriting team

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WFB Customer Story - How regular, high-quality thought leadership articles helped A2X go for SEO gold

Homegrown software company A2X needed regular blogging and thought leadership articles to boost its online presence. It tried a few freelancers but couldn’t get the results it was looking for – until WFB. A2X saw 120% organic keyword ranking growth in just 12 months. Here’s how.

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WFB Customer Story - WFB helps MYOB bring its content plan to life

Our long-standing relationship with MYOB began in the enterprise space, where we created guides and thought leadership articles. Word spread about us, and now we write for every marketing team in the business. Here’s why.

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WFB Customer Story - Building trust and growing traffic for Tradify

Software provider Tradify went from one user to 30,000 in just a few years – and its online content wasn’t keeping up. Thanks to WFB, it now has a strong brand voice, a trove of relevant content and some significant gains in organic traffic.

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For F's sake – here's the how-to of attention grabbing copy.

Eye-tracking studies show that people read online in an F shape, skimming quickly to find what they’re looking for. Learn how to take advantage of this behaviour by tweaking your layout and writing compelling headlines and subheads.

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Quick keys to hyperlink hyper fast

Hyperlinks are handy ways of referencing and cross-referencing – layering up that info so readers can dig in where they need to. It’s also a great way of tidying up ugly links in emails and can give you some nice SEO juice. Here's how to get those hyperlinks in faster!

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Why SEO experts recommend topic clusters for creating content

The topic cluster model isn’t rocket science. It’s simply a logical way of organising and planning your content by focusing on one key topic at a time. Read why SEO experts are recommending it to get the best results from your content creation.

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WFB Customer Story - Shaping the future of local communities

When it comes to any elected government official, whether it be a mayor or local board member, we all want people who are advocates for their communities. It’s local election time, and this year, Words for Breakfast (WFB) worked with one district council to produce their pre-election report.

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WFB Customer Story - when great copy and great design collide

Award-winning design agency RedSpark Creative know how to turn design briefs into unforgettable brands. When the brief requires engaging, on-brand copy to match, they call on us.

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Word Hack - highlight and drag

Recently Helen has added a new shuffler to her tool kit – learn about the teeny feature that makes her life a weeny bit better.

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Build a content marketing strategy in 9 steps - get the best ROI for your content

Instead of throwing blogs at the digital wall, get the most from your content writing with some thinking and planning. Here are our tips on how to build a content marketing strategy that delivers ROI.

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