With a focus solely on its offering as a KiwiSaver provider, AMP knew that most of its audience struggled to get their heads around core concepts and phrases. By spelling it out for people it could own the space, show its expertise and build trust. We helped AMP do that a in a couple of ways.
that would make its comms consistent and simple. We collated hundreds of terms and phrases, then established easy-to-understand and descriptive alternatives.
We concepted and wrote video scripts explaining core elements of KiwiSaver, like compounding interest.
Helping Kiwis get their heads around KiwiSaver is the first step to helping them make the most of it. We wrote a series of.
"We've seen significant increase in all the important engagement metrics."