Mixing science and joy for Ethique

We created Ethique’s web copy, blogcontent, social posts and on-pack copy in its fresh, chatty tone of voice.

On-pack copy, web copy, blogs and social

A New Zealand success story, Ethique sells waste-free beauty products around the world. We were part of the content creation team that kept its lively audience engaged with social posts, blogs, web copy and on-pack copy in the brand's sweet-but-sciency tone.

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Jo Hallet

HGM Legal

"Whether you’re looking to upskill or need help with untangling corporate BS/gobbledegook – WFB is the wonder team to call."

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