Science-backed alternative medicines, Clinicians needed to reach new audiences for its established and new-to-market products.
Science-backed alternative medicine, Clinicians, needed to reach new audiences for its established and new-to-market products. Our job? Create print ads that demonstrated the efficacy of the products, while navigating the tricky regulations around alternative medicine.
We worked on three separate campaigns for three different products: Prospan, Allerstop and Sleep Science. They all ended with positive results in budget, engagement and sales.
The Sleep Science campaign saw a 4.2% increase in Facebook page likes and marked increase in engagement. Sales during the campaign period doubled compared to the previous quarter.
Allerstop’s campaign performed equally well, with 1000 newsletter sign-ups and, again, a doubling in sales.
"As another creative, I feel like you have my back – you check terminology and facts. I didn’t expect that. It was a nice surprise."