Connecting customers across the AA brand

Creating and writing a series of onboarding emails.

Onboarding and cross-selling

An onboarding series would cross-sell other parts of AA’s business, and highlight the extra benefits available to customers. We helped plan the email series and crafted the copy over many delicious flat whites.

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Increased engagement

Open rates stayed consistent, engagement was 16% higher across the new programme compared to the old series.

Those engagement stats got even more impressive on mobile: click-through rates went from 30% to 46% due to the new mobile-friendly layouts – that’s an average increase of 54%.

^54%

MOBILE OPENS

^91%

AV. CLICKS

^124%

AV. MOBILE CLICKS

^34%

APP DOWNLOADS

Denym Bird

A2X, Marketing Manager

"They understand how Google works and know how to write to rank well - how to outrank everyone else. And they understand A2X's business goals, so they can align those"

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