A2X is plotting world domination – and it’s well on the way with the help of SEO-friendly articles and case studies fromWFB
Cloud software A2X integrates Amazon and Shopify with accounting systems Xero and QuickBooks. It automates and reconciles sales and transaction data to save time every month for thousands of sellers(and their accountants) world-wide. A2X Marketing Manager Denym Bird knew A2X didn’t have the capacity to manage regular blogging and case studies in-house.
“We had a gap in resource, and we wanted to fill that with experts who could write to a complicated topic.”
But Denym was struggling to find the right mix of quality service and output.
“There was nowhere near the level of research that we expected. A big part was not sticking to brief. [Other writers] were more about writing as many words as possible rather than offering real insights that people want to read,” explains Denym.
A2X finds working with Words for Breakfast “seamless”.
“They work with us as a partner, rather than a supplier,” says Denym.
The quality of the writing has also impressed Denym, saying the team’s domain knowledge is excellent, as is the research that goes into every article.
The best bit about working with WFB, he says, is that we have “an unlimited amount of resource.”
“We can turn it on and off according to our needs, without losing the knowledge,” Denym says.
“That’s the advantage of working with an agency rather than a freelancer.”
The long-standing relationship also gave Denym the confidence to introduce us to clients so we could write case studies.
“WFB has a lot of integrity – I’ve seen it in the way they work. I know they’re going to look after our clients just as well as we would.”
A2X is focusing on customer acquisition, so ranking well is key to its growth. And our blogs have definitely helped.
“They understand how Google works and know how to outrank everyone else. They understand A2X’s business goals, so they can align those,” says Denym.
But has all that actually worked for A2X?
Yep, says Denym.
“Thanks to the blogs, the organic keywords we rank for have increased by 120%. We’re trying to get as many people through the top of the funnel, so this increase is huge.”
At the other end of the funnel, we’ve stepped in too.
“WFB’s case studies are really valuable for converting people who are considering. I’d say that the case studies make a significant contribution to the conversion rate,” says Denym.
"They understand how Google works and know how to write to rank well - how to outrank everyone else. And they understand A2X's business goals, so they can align those"