Bluestone’s business is complex to say the least, but we helped make sure customers knew what was going on at every stage.
We brought together leaders from across the business in a workshop to establish the Bluestone tone of voice. We then formalised that into a detailed guide.
The tone was rolled out across hundreds of templated customer communications.
We populated Bluestone’s knowledge hub with easy-to-understand articles on complex topics. We also crafted regular social posts.