Bluestone’s tone, uncomplicated comms

Bluestone’s business is complex to say the least, but we helped make sure customers knew what was going on at every stage.

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Tone of voice workshop

We brought together leaders from across the business in a workshop to establish the Bluestone tone of voice. We then formalised that into a detailed guide.

Comms templates

The tone was rolled out across hundreds of templated customer communications.

Social and blog posts

We populated Bluestone’s knowledge hub with easy-to-understand articles on complex topics. We also crafted regular social posts.

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Rory Moss

Goody, Marketing Manager

"Words for Breakfast's ability to assimilate technical information and develop this into a compelling story is second to none. Basically, I'd rather not use anyone else."

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