Bluestone’s tone, uncomplicated comms

Bluestone’s business is complex to say the least, but we helped make sure customers knew what was going on at every stage.

Audience persona development

Tone of voice workshop

We brought together leaders from across the business in a workshop to establish the Bluestone tone of voice. We then formalised that into a detailed guide.

Comms templates

The tone was rolled out across hundreds of templated customer communications.

Social and blog posts

We populated Bluestone’s knowledge hub with easy-to-understand articles on complex topics. We also crafted regular social posts.

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