Science and sensuality take Living Nature to the world

To break into overseas markets, Living Nature’s brand was being clarified and rejuvenated – and we took care of the copy.

Tone of voice

We created the brand’s tone of voice, mixing the products’ complex science with romantic sensuality.

“They listened and responded carefully to the brief; they then came up with a tone of voice to connect with the intelligent, worldly female target audience,” said our former client, Louise Henderson.

Point of sale cards

We were asked to develop the copy for more than 50 Point of Sale cards for Living Nature that would represent the intelligence and romance of the brand.

“They managed to weave the dense science behind the products into the luxurious beauty cues – so important to a high-end skincare brand.”

Social copy

We helped Living Nature roll out the new brand around the world, writing copy for their social posts, newsletters and press releases.

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Jo McCloy

JFM Creatives

"As another creative, I feel like you have my back – you check terminology and facts. I didn’t expect that. It was a nice surprise."

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