Thoughts, how-tos and tips from our copywriting team

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Helen's Insights

WATCH: Affect vs effect – explained (finally)

Helen's Insights

Are you affected by someone's behaviour? Or is the behaviour effecting a response? So, but like, what's the overall effect of it all? Here Helen breaks down the mystery of the affect vs effect conundrum.

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Persuasive writing – talk about them, not you.

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Helen's Insights

That's true in dating, making new friends and especially when you're selling a product, a service or an idea.

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Start writing – a tip on how to actually do it

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Helen's Insights

Starting a document is hard, AND writing an intro is hard. So don't try and do both at once.

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Avoiding cliche and what to do instead

Helen's Insights

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Why you should avoid cliché like the plague.

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Persuasion – the copywriter's secret

Helen's Insights

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You need people to do things. Here's how to convince them.

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