Content Creation

Don't be a copycat - why fresh content writing is better for SEO

Posting regular, new content like whitepapers and blogs to your website will boost your search rankings and help position you as a thought leader. But are your articles offering something new and fresh for your reader? Or is it copycat content found elsewhere?

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Bringing a brand to life with copywriting tone-of-voice

Everyone has a personality – a unique way of behaving and communicating. It’s how we come to like and relate to people. Successful brands are the same. The more human they feel, the more the audience engages.

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Need a copy or content writer? Here’s what you should be looking for.

Good writing evokes all sorts of emotions. But not all writers can trigger the urge to buy what you’re selling. If you’re looking for a writer to engage your audience, make sure they’re a copywriter. We’ve worked with all types of writers and know what to look for. Here’s our advice.

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How to stop falling off the content marketing wagon

Unless you’re lucky enough to be focussing only on content marketing, chances are that creating new blogs, articles and other content falls squarely in the "important-but-not-urgent" category.

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Content marketing: it’s cheap and really pulls its weight

Even with a lean marketing budget, content reigns supreme.

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B2B marketing hack – show, don’t tell

As a B2B marketer, you need to demonstrate how your tool, service or product is better than your competitors. That’s why so many companies rely on lists of features that can get lost in the sea of sameness. And that’s where case studies and customer stories come in.

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How to write attention grabbing social media posts

You only get one chance with a social media post – the WFB team gives expert tips to make sure you grab your readers’ attention.

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Why growth marketing managers are putting more spend into content writing

Here’s everything you need to know about the role of a growth marketing manager and how content writing is the key their success.

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Copywriting vs content writing – the big (and not-so-big) differences

If you’re looking to grow your business (and, let’s be honest, who isn’t?), perfecting your content is a crucial piece of the puzzle. And that’s going to take a whole lot of writing. But do you need copywriting or content writing? And is there even a difference? In short, yes. And no. Let me explain.

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How to write an award entry that wins

We’ve written awards entries for the Westpac Business, Xero, EFFIES, TVNZ Marketing, IAB and Liveable City Awards among others, so we know a thing or two about what works. We got the team around the table to pull together some of our best tips.

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Thoughts, how-tos and tips from our copywriting team

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Don't be a copycat - why fresh content writing is better for SEO

Search engine optimisation

Bringing a brand to life with copywriting tone-of-voice