Read, believe, buy.

Go beyond the beige of AI-copywriting or keyword stuffing. Let's get the magic back into your content and copy.
See our workCopywriting please

Get things written, stories told, voices defined

Strategy and PLanning

Set your foundations

Clear, consistent and just, really you. Let's sort you out. Defining your brand voice, story and content plan are the start. We'll then make sure they're embedded: in your marketing and comms, your people's brains and in your AI tools.

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Copywriting and content

Get your message out

Feed the content machine, keep talking to customers, blow up on some billboards. We write the ads that sell, content that connects and comms that, well, communicate.

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courses and coaching

Grow your people

Do a lot of content writing in-house? Let us turn your people into expert copywriters, thinkers and communicators. Choose one-on-one coaching or in-house group training sessions, tailored for you or your team.

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AI tool training and prompts

AI writing that sounds like you

Turn your AI tools into brand guardians and bossy proofreaders, so your team can make more of their miraculous humanity.

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Nice things our clients say

“With a larger agency, changes would take days. With WFB sometimes it’s ready to go within a few minutes.I see them as an extension of the MYOB Enterprise content team."

Serena Nance

MYOB

Specialist copywriters, agency service.

You get direct access to senior copywriters, plus the best bits of working with an agency, without the huge price tag – project management, strategy and endless capacity. Whether you’re marketing a big brand or running a cool little agency, you get on-brief content when you need it.

How we work

Ruth Hamlin

Squirrel, Chief Marketing Officer

"They have played a huge part in shaping the Squirrel brand personality. They are our first port of call when we’ve got anything copy-related."

Dean Mendes

MYOB, Demand Generation Social Manager (former)

"We're growing month on month, increasing the organic traffic at over 10% a month. Bounce rate down by almost 50% – that shows the writing is really engaging."

Dean Mendes

MYOB, Demand Generation Social Manager (former)

"We're growing month on month, increasing the organic traffic at over 10% a month. Bounce rate down by almost 50% – that shows the writing is really engaging."

Keren Phillips

Weirdly, VP Marketing

"Selling software to a non-tech savvy audience can be tricky. Helen and the team gave us a fresh-eyes perspective - helping us see where we were getting too technical and wrote web copy our audience could connect with immediately. They now write most of our content on an ongoing basis including blogs, case studies and social posts. I know our brand is in good hands."

Dean Mendes

MYOB, Demand Generation Social Manager (former)

"We're growing month on month, increasing the organic traffic at over 10% a month. Bounce rate down by almost 50% – that shows the writing is really engaging."

Denym Bird

A2X, Marketing Manager

"They understand how Google works and know how to write to rank well - how to outrank everyone else. And they understand A2X's business goals, so they can align those"

Rory Moss

Goody, Marketing Manager

"Words for Breakfast's ability to assimilate technical information and develop this into a compelling story is second to none. Basically, I'd rather not use anyone else."

Ruth Hamlin

Squirrel, Chief Marketing Officer

"They’ve helped us achieve cut-through in the clutter that is radio advertising, and we’ve gained more business as a result."

Serena Nance

MYOB, Customer Marketing Manager (former)

"We've seen significant increase in all the important engagement metrics."

Ruth Hamlin

Squirrel, Chief Marketing Officer

"They’ve helped us achieve cut-through in the clutter that is radio advertising, and we’ve gained more business as a result."

Serena Nance

MYOB, Customer Marketing Manager (former)

"We've seen significant increase in all the important engagement metrics."

Rory Moss

Goody, Marketing Manager

"Words for Breakfast's ability to assimilate technical information and develop this into a compelling story is second to none. Basically, I'd rather not use anyone else."

Keren Phillips

Weirdly, VP Marketing

"Selling software to a non-tech savvy audience can be tricky. Helen and the team gave us a fresh-eyes perspective - helping us see where we were getting too technical and wrote web copy our audience could connect with immediately. They now write most of our content on an ongoing basis including blogs, case studies and social posts. I know our brand is in good hands."

Keren Phillips

Weirdly, VP Marketing

"Selling software to a non-tech savvy audience can be tricky. Helen and the team gave us a fresh-eyes perspective - helping us see where we were getting too technical and wrote web copy our audience could connect with immediately. They now write most of our content on an ongoing basis including blogs, case studies and social posts. I know our brand is in good hands."

We write copy for some pretty nifty brands

see more of our copywriting

Nice things our clients say

“With a larger agency, changes would take days. With WFB sometimes it’s ready to go within a few minutes.I see them as an extension of the MYOB Enterprise content team."

Serena Nance

MYOB

Copy writing things since the print ages

We’ve been around since the days when a brochure was your best sales tool. A few things have changed since 2008 (Google, social, AI and the way we buy things), so we evolved. You need keywords woven in? Fine. You need help getting more from AI writing tools? Easy. But really, that's just the packaging. We keep focussed on what really matters. That understanding and connecting with people is the best – the only – way through.

Copywriting for clients across Australia and New Zealand

Words for Breakfast works with businesses in Auckland, Sydney, Melbourne, Brisbane and beyond. We help service firms, tech startups and creative agencies sharpen their message, whether they're talking to local customers or national audiences. Our approach is the same everywhere – clear, persuasive writing that builds trust and drives action.

OUR SERVICES

Frequently Asked Questions

Do you work with Australian businesses?

Absolutely. Many of our clients are based in Sydney, Melbourne and Brisbane. We collaborate online, so time zones aren’t a problem, and we understand how to write for both Australian and New Zealand audiences.

Can you match our Australian brand voice and spelling?

Yes. We write in Australian or New Zealand English – whichever your audience expects. Our process includes a short brand-voice session to make sure tone, spelling and phrasing align with your style guide.

What types of Australian clients do you usually work with?

We often partner with professional-services firms, SaaS and technology companies, and growing local brands that want to sound more confident and consistent.

How do you deliver projects for clients outside New Zealand?

Everything happens online: video calls for briefing and feedback, shared documents for collaboration, and clear timelines. Whether you’re in Sydney or Perth, you get the same responsive, expert service as our Auckland clients.

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.