Read, believe, buy.

Go beyond the beige of AI-copywriting or keyword stuffing. Let's get the magic back into your content and copy.
See our workCopywriting please

Get things written, stories told, voices defined

Strategy and PLanning

Set your foundations

Clear, consistent and just, really you. Let's sort you out. Defining your brand voice, story and content plan are the start. We'll then make sure they're embedded: in your marketing and comms, your people's brains and in your AI tools.

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Copywriting and content

Get your message out

Feed the content machine, keep talking to customers, blow up on some billboards. We write the ads that sell, content that connects and comms that, well, communicate.

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courses and coaching

Grow your people

Do a lot of content writing in-house? Let us turn your people into expert copywriters, thinkers and communicators. Choose one-on-one coaching or in-house group training sessions, tailored for you or your team.

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AI tool training and prompts

AI writing that sounds like you

Turn your AI tools into brand guardians and bossy proofreaders, so your team can make more of their miraculous humanity.

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Nice things our clients say

“With a larger agency, changes would take days. With WFB sometimes it’s ready to go within a few minutes.I see them as an extension of the MYOB Enterprise content team."

Serena Nance

MYOB

Specialist copywriters, agency service.

You get direct access to senior copywriters, plus the best bits of working with an agency, without the huge price tag – project management, strategy and endless capacity. Whether you’re marketing a big brand or running a cool little agency, you get on-brief content when you need it.

How we work

Keren Phillips

Weirdly, VP Marketing

"Selling software to a non-tech savvy audience can be tricky. Helen and the team gave us a fresh-eyes perspective - helping us see where we were getting too technical and wrote web copy our audience could connect with immediately. They now write most of our content on an ongoing basis including blogs, case studies and social posts. I know our brand is in good hands."

We write copy for some pretty nifty brands

see more of our copywriting

Nice things our clients say

“With a larger agency, changes would take days. With WFB sometimes it’s ready to go within a few minutes.I see them as an extension of the MYOB Enterprise content team."

Serena Nance

MYOB

Copy writing things since the print ages

We’ve been around since the days when a brochure was your best sales tool. A few things have changed since 2008 (Google, social, AI and the way we buy things), so we evolved. You need keywords woven in? Fine. You need help getting more from AI writing tools? Easy. But really, that's just the packaging. We keep focussed on what really matters. That understanding and connecting with people is the best – the only – way through.